They believe that’s important when it comes to attracting sponsors, selling tickets and being a global powerhouse of the sport.
And that’s why they’ve got their sights set on Lewandowski, especially given his contract situation.
The Poland international is due to become a free agent next summer, with Bayern failing to negotiate an extension.
The Bundesliga titans, who won a 10th league title on the trot over the weekend, have been adamant their talisman won’t be allowed to leave the Allianz Arena.
But that hasn’t stopped Barcelona from exploring the possibility of a deal as they plan for a better future with Xavi at the helm.
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